Optional full-time work period off campus alternating with study period on campus. Focuses on growing and running the micro-business throughout the academic year with planned liquidation or shutdown by the end of the academic year. Comprehensive study of the internet as a marketing channel and as an economic and social phenomenon. HELPFUL LINKS . Highlights of this issue include: A profile about Shelley Inglis, the director of the University's Human Rights Center; news about the first University of Dayton giving day (April 10, 2019); a schedule of events to celebrate the life and legacy of Martin Luther King Jr.; a . Many classes involve "hand's-on" experiences and projects. Provides an overview of business franchising and how franchising can be used to grow a business concept. Advanced New Product Development. Business models are examined in terms of the type of product/service being offered as well as the goals of the entrepreneur, firm growth, and time to market. MKT455. Social Media Marketing and Metrics. Its three events - elevator pitch, cameo round and final round - award more than $70,000 in cash prizes and $50,000 in in-kind prizes. May be taken more than once if pursuing more than one study abroad experience. Practical international work experience closely associated with student's major, minor, certificate program. This course is offered infrequently. MGT301. Survey of Organizational Behavior. This minor develops in students the skills and knowledge to succeed in business-to-business high-technology-based, relationship selling, which differs from most sales jobs available. This course is offered intermittently. If you prefer not to be photographed, simply inform the photographer at the time photos are taken. Merchandising operations including planning of sales, purchases, stock control, markup, and expense control. Buyer Behavior & Market Analysis. 3 Hours. This course is offered intermittently. Prerequisites: MKT300 or MKT301. 46, No. MGT424. We'd love to meet with you! This course explores topics relevant to entrepreneurs within the family business environment. MGT401. Access Brand Templates and Resources via Porches, Enrollment Management Marketing and Communications. Course develops framework for understanding the roles of HR professional, issues faced by managers and supervisors, and application of sound management theory to these issues. We will then learn how to further develop and quantify each type of value for the customer. In-depth examination of selected contemporary topics relevant to entrepreneurship. Internship for General Elective Credit. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales. This course explores issues unique to the human resource management (HRM) needs and challenges facing entrepreneurs and their firms. Prerequisites: MGT318 or MGT320. Investigation and analysis of the new product development process, the management of a product through its life cycle, and the importance of the price variable in the product management process. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation offering a highly desirable set of skills. May be taken more than once if topic changes. 3 Hours. This course is offered intermittently. Prerequisites: Non-business majors only; sophomore standing. Marketing students also often study overseas in our programs in the summer or during a full term with our International partners. In the senior-level marketing capstone course, students will complete a marketing project for a real client. We'd love to meet with you! Prerequisite(s): MKT310. She is an advocate for creativity as a source of business value. Prerequisite(s): 3.0 GPA in economics with a minimum of nine semester hours in economics; nomination by faculty; permission of the department chairperson. We'd love to meet with you! This course is offered intermittently. Independent Study in Marketing. Story ideas will be considered for UD Magazine, Porches, Campus Report, UDQuickly, and other marketing and communications outlets. All UD students can compete in the annualUD Flyer Pitch Competition. 1-3 Hours. Students are provided with technologies developed by others, and they select one for analysis. This course is designed as a survey of the evolution of selected economies of Europe, with the aim of identifying conditions and governmental policies that impact economic development. Prerequisites: Sophomore standing. Survey of marketing for non-marketing majors. Course objective is to integrate prior coursework through completion of a consulting project with local entrepreneurial firm, including business plan revision, market research, feasibility testing, financial modeling and analysis, and operations analysis. We serve as the beacon for our brand our story so audiences recognize the University and what we stand for. Business consumer and competitor analysis, marketing information systems, marketing research, and demand forecasting. 3 Hours. MKT499. Organizational Design, Culture & Change. Learn more about services for current employees and prospective employees. Nature and scope of advertising, social and economic aspects, role of research, creative strategy, media planning and selection, coordination with other marketing efforts. Mark Jacobs, Chairperson Professor Emeritus and Distinguished Service Professor: Bohlen, Dunne Professors Emeriti: Amsden, Ferratt, Hoffer, Kanet, Wells Sherman-Standard Register Professor of Cyber-security Management: Salisbury Sherman-Standard Register Associate Professor of MIS: Wynn To gain real-world experience through an internship or cooperative education? Professor Rancurello, a native of Cunio, Italy, joined the U.D. Topics include interpersonal communication, leadership, decision making, conflict management, and teams. Internship for General Elective Credit. MKT301. The University of Dayton Marketing Club seeks to challenge Marketing majors and minors to be more creative and innovative young professionals by informing them of new trends and equipping them with the skills they need to succeed in the world of Marketing. A key feature of the Entrepreneurship major is that Sophomore Experience in which student teams create micro-businesses and actually run them during their sophomore year. To learn more about the available marketing courses and to view a sample plan of study, please reference ourAcademic Catalog. Family Business Management. Prerequisite(s): MKT310. This course is offered intermittently. In a pattern selected in consultation with an academic advisor. This course will introduce students to quantitative analytical methods (a.k.a. That's where BWISE comes in. Prerequisite(s): MGT318 or MGT320. MKT435. In the past the magazine was known as UD Alumnus, Focus, Dimensions and UD Quarterly. Study of the techniques used to profitably identify and fill customers' needs when operating within a limited budget during the early stages of a start-up or in a small to medium sized firm. 3 Hours. Projects and role-playing to experience the preparation, closing, and post-purchase phases of selling. 6 Hours. General elective credit for such experiences is approved on a case-by-case basis with the criteria being the nature of the experience and its degree of integration into the student's academic program as well as successful completion of internship/co-op preparation activities required by the department. The average salary for faculties is $81,493 and $68,583 for all non-instructional staffs. For general elective credit only. Adjunct Faculty - Criminal Justice Studies The University of Dayton's College of Arts and Sciences invites applications for our Adjunct faculty in Criminal Justice Studies. Home > University Documents and Records > Marketing and Communication > UD Magazine The University of Dayton Magazine is published quarterly by the Office of Communications for alumni, parents, students, faculty/staff, trustees and other friends of UD. Prerequisites: MGT301 or MGT300; Junior standing. Integration of theoretical components of buyer behavior and marketing research. Entrepreneurship Sophomore Experience I. University Marketing and Communications advances UD's shared mission. 3 Hours. MKT420. Students use creative and critical thinking skills to develop a product/service idea and evaluate its viability. Study of the role of new product development in driving marketing success for firms. Features of the major: Management majors frequently combine their academic studies with either a co-op or internship work experience. Lipscomb University seeks to attract and retain highly qualified faculty and staff that share the University's values and will contribute to its mission and vision to be a leader among teaching . Entrepreneurship Sophomore Experience II. Subject matter may vary each semester. MKT420. Additionally, the course examines cultural and gender differences in negotiation, the influence of personality traits, the negotiation process, and different ways in which to negotiate, in particular the differences associated with transactional and relationship based selling. These techniques help marketers identify customer preferences, segment the market, predict customer responses to marketing mix decisions, and help guide resource allocation (e.g., preparing marketing budget). 1-3 Hours. These topics are covered through analysis of marketing project data from class clients, preparation of a comprehensive marketing research strategy report, and presentation of results and recommendations to clients. Prerequisites: Entrepreneurship major; Sophomore standing. Topics include hypothesis testing through statistical analyses, development of data-driven marketing strategy recommendations, and clarity in reporting of results. It covers topics such as product management, branding, brand equity, integrated branding strategies, brand positioning, perceptual mapping and long term brand management. Through opportunities like study abroad, capstone projects, internships and co-ops, and service-learning, you can build your resume, gain hands-on experience and prepare for a successful career. which ideas can be franchised, pricing strategies, and territory management) and the keys to success (e.g., the importance of communications, networking, teamwork, leadership) are important goals of the course. Project management skills obtained by working on case studies and hands-on projects throughout the major. The structure of the sales organization; determination of sales policies; selection, training, and motivation of salespersons; establishing sales territories and quotas. Emphasis placed on how marketing managers use concepts from these bodies of knowledge to make better decisions. Prerequisites: MKT435. This course is for experienced Insight Selling students who seek to develop their managerial/mentoring skills through learning how to coach a sales team. Supervised study involving directed readings, individual research (library, field, or experimental), or projects in specialized area of management. Management and Marketing Faculty and Staff Patricia Bernal Adjunct Instructor Read More Sally Berry MBA Director Read More Deborah J. Bickford Professor Emeritus Read More Robert Bowman Adjunct Instructor Read More Melissa Cupp Lecturer Read More Kaitlyn DeGhetto Assistant Professor Read More Riley Dugan Associate Professor Read More Special Topics in Marketing. This course is designed to help students develop an understanding and appreciation of the difficulties and challenges of designing, developing, and launching new products. MGT314. 3 Hours. In 2006 he established Houdmont Ltd, working for a variety of clients including CIM (The Chartered Institute of Marketing). Dayton is noted for its long history of innovation and invention, and has a vibrant and growing business environment. Survey of Human Resources. May be taken only once for credit toward Entrepreneurship major or minor. Students taking this course must have a potential business opportunity in mind. Nature and scope of advertising, social and economic aspects, role of research, creative strategy, media planning and selection, coordination with other marketing efforts. May be taken more than once if topic changes. Business consumer and competitor analysis, marketing information systems, marketing research, and demand forecasting. William Paterson University invites applications for the positon of Adjunct Faculty within the Cotsakos College of Business, Department of Management, Marketing, and Professional Sales. As such, the course will provide experience with proven strategies for building successful brands in the competitive marketplace, the decisions and options faced by brand managers, and the tools to effectively manage brands. Prerequisites: MGT300 or MGT301, Junior standing. Business-to-Business Marketing. 3 Hours. May be completed with ASI110 and ASI120through the Core Program. Prerequisite(s): MKT300 or MKT301. Health and Medical Services. Prerequisites: MKT300 or MKT301. MGT421. Prerequisite(s): MKT300 or MKT301. It is also home to corporations such as Prerequisites: MKT300 or MKT301. Demonstrated knowledge, skills and abilities are part of course requirements. To use your business skills for humanitarian purposes? Independent Study in Marketing. Faculty and staff who wish to add their profile to this directory should contact their unit web manager. MKT412. May be used for general elective credit only. Must include two different disciplines and at least one accompanying lab. Group Dynamics, Team Processes & Decision Making. Integration course to familiarize marketing students interested in promotion and marketing communication with tools necessary for the development, implementation, and management of promotional programs.
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